The X half takes photos and videos in portrait orientation with a 3:4 aspect ratio. It encourages deliberate, creative photography with an optical viewfinder inspired by classic film cameras and a touchscreen monitor. With the "2-in-1" function, two photos or videos can be combined into one composition directly in the camera. This enables expressive visual stories.
The camera offers popular features such as "Film Simulation" and "Grain Effect", which recreate the typical look of analogue shots. New filters such as "Light Leak" and "Halation" expand the creative possibilities. The "X half App", developed especially for the new camera, makes viewing, editing, sharing and printing photos and videos even easier and more fun. Via Wi-Fi, images can be easily transferred to smartphones, displayed in various formats or sent to an instax Link printer.
New ways of photographic expression
The X half has an LCD monitor in 3:4 format and an optical viewfinder, ideal for vertical compositions. It takes photos and movies in portrait orientation, just like smartphones. Its back-illuminated 1-inch sensor and the 32 mm lens (35 mm equivalent) with a maximum aperture of F2.8 ensure high image quality. The focal length is reminiscent of the "QuickSnap" disposable camera – fans of that model will find the framing familiar.
With the "frame advance lever", photos and videos can be combined into 2-in-1 images directly in the camera. With the "X half App", such compositions can also be created from existing images. The app also allows intuitive edits such as adjusting the colour and size of the frame lines or swapping the image arrangement.
The X half offers 13 Film Simulations for different analogue film looks, including "REALA ACE" for natural colours and a dynamic tonal range. The right film style can be chosen to suit the subject and scene.
An analogue shooting experience
The X half offers three new filter functions inspired by analogue photography:
"Light Leak", "Halation" and "Expired Film". These let you recreate the charm of a film camera in digital form. Eight popular filters from the instax series are also available. With the "Grain Effect", the X half gives shots the typical grain of analogue photographic film. Various film grain styles can be applied to change the effect of photos and movies. Also new is the "Date Stamp" function, which shows the date in the bottom right corner of images and videos, just like analogue compact cameras. The X half offers a "Film Camera Mode" that brings analogue photography into the digital age. First, you choose a Film Simulation and the number of shots. After each shot, you simulate cocking the shutter for the next photo with the "frame advance lever". As with analogue film, the images can only be viewed once all shots have been taken and developed. To develop them, you simply transfer the data to the "X half App", where they can be viewed, edited and shared digitally. With the "X half App", photos and videos can be displayed like a gallery or album, uploaded to social media or printed via a connected instax Link printer. Photo products can also be ordered directly in the app. The app can also save a "contact sheet" – an overview of all shots with the look of classic analogue film strips.
Compact, classic design
The FUJIFILM X half weighs just 240 grams and has a fixed lens. Its handy size and low weight make it ideal for everyday use. The design meets the high standards of the X Series and offers classic controls such as an aperture ring and a "frame advance lever". These borrowings from analogue photography not only give the camera a special feel but also evoke memories of the era of film photography – of film rolls, mechanical shutter releases and deliberate photography. Intuitive touch controls make it easy to adjust shooting settings and Film Simulations – a convenience that perfectly suits the compact body. The new user interface is controlled by swiping and flicking across two rear touchscreens. Next to the large 3:4 monitor there is a smaller sub-LCD that also shows the selected Film Simulation in shooting mode. The optical viewfinder shows subjects as the eye sees them. You can take up to 880 images with it and shoot all day without worrying about battery life.
